Content Marketing | 3 minute read
Compelling Content Marketing Statistics
Glen Quinn
Written by Glen Quinn
Compelling Content Marketing Statistics

Content creation can be one of the biggest challenges faced by most companies. It is the ultimate inbound marketing tool to attract new customers and retain your existing customers through engagement, so it is worthwhile to execute your content marketing well. Your target market can learn about you as a brand, your products and services, and your expertise from the relevant written, downloadable, and visual media that you create and share from the comfort of their laptop or phone. Content marketing helps your brand to sell itself and the services that you are offering through your content without making it a sales pitch.

Content Marketing Statistics

Content Marketing Strategy Statistics

  • 51% of B2B marketers prioritize creating visual assets as part of their content marketing strategy. (HubSpot)
  • 32% of marketers say visual images are the most important form of content for their businesses. (HubSpot)
  • Nearly 49% of marketers are trying to align content marketing with the buyer’s journey (Contently)
  • Content marketing costs 62% less than traditional marketing endeavors yet generates 3x the amount of leads (DemandMetric)
  • Content marketing is used by 93% of B2B marketing professionals. (CMI + MarketingProfs)
  • B2B marketers spend 39% of their budget on content marketing (TopRank)
  • 82% of consumers of online business content have purchased a company’s products or services as a result of content marketing. (Clutch Content Marketing Survey)
  • 87% of B2B audiences find content online through search engines. (Clutch — How B2B Audiences Engage Study)
  • 45% of consumers abandon content not displaying well on their device. (Adobe Branded Content Survey)
  • 95% of B2B buyers view content as trustworthy while evaluating a company and its offerings. (iScribblers)
  • 90% of the most successful content marketers put their audience’s information needs first over their promotional message. (CMI)
  • 50% of all respondents outsource at least some of their content marketing. (CMI)
  • Only 43% of B2B marketers say they measure their content marketing Return on Investment. (CMI)

Blog Statistics

Blogs allow you to have an online presence while sharing your expertise and insights into the industry. Blogs can be informational, educational or conversational. Having an active and informative blog will allow you to engage with your audience while providing them with something of value. The benefits to blogging are plentiful - it can drive traffic to your website that you can then convert into leads, it continues to help your business grow and attract new customers even after significant time has passed since publication. Having a great blog will establish you as a thought leader in your industry. If you need more convincing, take a look at these impressive blogging statistics:

  • B2B marketers who use blogs receive 67% more leads than those who do not. (HubSpot)
  • There are over 2 million blog posts published daily worldwide. (MarketingProfs)
  • 55% of marketers say blog content creation is their top inbound marketing priority. (HubSpot)
  • 36% of people prefer list-based headlines on blog content. (IMPACT)
  • Marketers who prioritize their blogging efforts are 13x more likely to see a positive return on investment. (HubSpot)
  • 66% of marketers surveyed used blogs in their social media content. (Social Media Examiner)
  • Blogs have been rated the 5th most trusted source for accurate online information. (HubSpot)
  • Listicles are the most popular blog post format among business blogs. (Responsive Inbound Marketing)
  • The average blog post length is 1,050 words but the average word count of top-ranked content in Google is between 1,140-1285 words. (Orbit MediaSearchMetrics)
  • Companies that publish 16+ blog posts per month generated 4.5x more leads than companies publishing 0-4 monthly. (HubSpot)
  • 64% of B2B marketers outsource blog copywriting (TopRank)
  • Blog titles with 6-13 words get the most consistent amount of traffic and hits (HubSpot)
  • Odd numbered listicle headlines outperform even ones by 20% (CMI)
  • Nearly 60% of marketers reuse blog content 2-5 times (OzContent)
  • 44% of marketers say producing quality blog content is their biggest challenge (Inc)

Podcast Statistics

Is it time for your business to invest in a podcast setup? If these statistics are anything to go by then it might be worth your while to get an interesting and informative podcast conversation going. By podcasting, you can showcase your expertise and experience and the audience can make an emotional connection with you.

  • 17% of marketers plan to add podcasting to their marketing efforts in the next 12 months. (HubSpot)
  • Monthly podcast listeners grew from 24% of Americans to 26% year over year. (Edison Research)
  • 27% of men and 24% of women listened to podcasts in the last month. (Edison Research)
  • When it comes to engagement, 80% of podcast listeners listen to an entire podcast episode or at least most of it. This is one of the best engagement rates, if not the best, among any consumption medium. (MusicOomph)
  • 61% of podcast listeners spend more time every week listening to podcasts than they do watching TV.  (MusicOomph)
  • 24% of the U.S. population will listen to at least one podcast monthly by 2022. (eMarketer)
  • There has been a 157% increase in the level of Podcast consumption, since 2014. (Medium)

Video Statistics

  • 81% of businesses use video as a marketing tool, this is up from 63% over the last year. (HubSpot)
  • Mobile video consumption is rising by 100% every year. (Insivia)
  • 87% of people hold their mobile devices vertically for everyday browsing but 75% prefer to watch video horizontally. (HubSpot)
  • YouTube is the most widely used video platform, with 87% of marketers using it. (HubSpot)
  • More than 500 million hours of videos are watched on YouTube each day. (Buffer)
  • 87% of consumers say they'd like to see more video from brands. (HubSpot)
  • 83% of marketers now say that video gives them a good ROI. (HubSpot)
  • Viewers retain 95% of a message when they watch it in a video compared to 10% when reading it in text. (Insivia)
  • Video is shared 20 times more often than other content formats on LinkedIn. (LinkedIn)
  • Video is the type of content 62% of consumers say they consume thoroughly. (SEJ)

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