HubSpot has long been known as one of the top marketing automation platforms on the market, and its offerings just keep getting better and better. While companies like Marketo and Eloqua were originally the gold standard, HubSpot continues to grow as more and more entrepreneurs turn to it as an all-in-one solution for marketing automation. One of the features that makes HubSpot so popular among small businesses is its ability to help you automate your marketing efforts – from email campaigns to landing pages to social media posts – with ease. Here are four reasons why you should consider HubSpot for your marketing automation needs.
HubSpot Email Automation
The world of email marketing is changing rapidly. Thanks to tools like HubSpot, you can now build lists, send emails, schedule communications and track performance all in one place. Email automation lets you craft triggered messages that are sent out to subscribers at scheduled times or when certain events take place or at certain intervals. These can range from helpful newsletters to sales offers and more. Because these trigger-based emails are automated, it frees up your team to focus on other tasks. Just make sure that every message follows an overarching goal or theme.
A workflow can help you automate your marketing activities and coordinate with internal teams like sales and support. For example, you could send a welcome email to a new lead and then follow up with an onboarding call when they open that email. Overall, workflows can make things more efficient by automating your workflow across multiple tools at once—like ensuring every new subscriber receives a specific welcome message or template. Workflows can be paused and edited at any stage so it’s possible to test their effectiveness without compromising your entire process. HubSpot recently added more default workflow templates to their library to take your automation to the next level!
HubSpot Social Media Scheduling
Social media can be an excellent tool for engaging with your customers. But if you don’t have the time to update social accounts in real-time, don’t worry! By setting up social media automation, you can publish posts on social media when it is convenient for you. From scheduling when each post goes live to using hashtags in each tweet, social media marketing tools like the one available in HubSpot make it easy to schedule out your content in advance. One of our favourite features is that you can bulk upload your social media posts through an excel file, meaning you could plan as far ahead as you like, but don't worry you can still make edits before the posts go live!
HubSpot Chat Bots
Chatbots offer a great way to engage with users in real time without having to hire someone. Once set up, chatbots can handle any inbound request and even self-service customer support and lead generation. With just a bit of programming, you’ll be able to answer inquiries about your business and connect leads with relevant information or resources that will help move them closer toward converting into customers. The HubSpot chatbot integration makes getting started easy; setup takes minutes and comes preloaded with outbound messaging templates (sales, support, and marketing), as well as custom responses via natural language processing technology.
Marketing automation is a large part of inbound marketing and will be critical to making sure your company’s marketing efforts are top-notch. Making sure you have a good marketing automation platform in place can be tough when there are so many available, but that’s where we chime in. If you’re looking for an all-in-one solution to make your life easier, check out HubSpot. It comes with a variety of features including all mentioned above to help grow your business faster. If you're serious about your marketing automation, then there is no better tool than HubSpot. If you are intereested in finding out more of how you can incorporate marketing automation into your digital strategy, then get in touch! As HubSpot partners we are always one step ahead when it comes to the latest trends and tips to get the most out of your investment in HubSpot.